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 ADVICE 

 Resources curated especially for you 

Using personality test to benefit your business
02:22

Using personality test to benefit your business
Challenges you may face as a CEO
03:35

Challenges you may face as a CEO
Practicing Practical Ignorance - Rupal Patel
02:03

Practicing Practical Ignorance - Rupal Patel
Curating your Ops Team - Rupal Patel
02:19

Curating your Ops Team - Rupal Patel
How to improve your finance reporting: Building startup systems that scale
02:13

How to improve your finance reporting: Building startup systems that scale

"It allowed me to see how much business I'd generated with certain customers, chase any customers who haven't paid and send them reminders... it used to take me a day to do it, but I able to get it down to a couple of hours." Creating effective systems is essential to building a startup that can scale. That means getting financial reporting in place, being productive and communicating clearly. Here Ryan Panchoo CEO and founder of Borough 22 Donuts talks about finding the right systems for his business. They make vegan, gluten free, oven baked donuts and even do a nut free and cook at home range. He's joined by Ollie Collard, founder of Enterprise Orchard, who also shares his priceless wisdom Enter The Pitch! Want to tell the world about your idea? The Pitch helps entrepreneurs create a kick-ass pitch and gives them the platform to use it. Apply here: https://thepitch.uk/apply-for-the-pitch/ Join our mailing list, attend free webinars and find more great articles: https://linktr.ee/The_PitchUK Borough 22 Donuts: https://borough22.com/ Enterprise Orchard: https://enterpriseorchard.co.uk/
Marketing in Business-to-Business (b2b) Channels
01:30

Marketing in Business-to-Business (b2b) Channels

A Snippet of the Engine Room's Masterclass on increasing Business-to-Business (B2B) sales by Jack Thompson (Ginkgo). If you want to join and grow your business with us, visit: https://enterpriseorchard.co.uk/the-engine-room for more details.
Structure your Sales Process
02:11

Structure your Sales Process

A Snippet of the Engine Room's Masterclass on increasing Business-to-Business (B2B) sales by Jack Thompson (Ginkgo). If you want to join and grow your business with us, visit: https://enterpriseorchard.co.uk/the-engine-room for more details.
The First Foray into Business-to-Business (B2B) sales
01:55

The First Foray into Business-to-Business (B2B) sales

A Snippet of the Engine Room's Masterclass on increasing Business-to-Business (B2B) sales by Jack Thompson (Ginkgo). If you want to join and grow your business with us, visit: https://enterpriseorchard.co.uk/the-engine-room for more details.
Brand Pyramid
01:54

Brand Pyramid

A quick overview on Building a Brand (PitchWork) by James McKay was brought to you by the Engine Room. If you would like to join and grow your business, visit: https://enterpriseorchard.co.uk/the-engine-room for more information.
Building a Strategic Brand
02:49

Building a Strategic Brand

A quick overview on Building a Brand (PitchWork) by James McKay was brought to you by the Engine Room. If you would like to join and grow your business, visit: https://enterpriseorchard.co.uk/the-engine-room for more information.
What startups should know about Branding
04:00

What startups should know about Branding

A quick overview on Building a Brand (PitchWork) by James McKay was brought to you by the Engine Room. If you would like to join and grow your business, visit: https://enterpriseorchard.co.uk/the-engine-room for more information.
Elevator pitch
01:30

Elevator pitch

Phil Sayers discusses how to make the perfect elevator pitch
Overcoming objections
01:37

Overcoming objections

Phil Sayers talks about how to overcome client objections when making sales
EPIC selling
01:28

EPIC selling

Phil Sayers talks about how to use the acronym EPIC to boost your sales
Wants and Needs
01:35

Wants and Needs

Phil Sayers discusses the difference between customers wants vs their needs
What does your website look like on different devices?
00:36

What does your website look like on different devices?

Lucy Cripps talks about how you can easily check how your website will appear on different devices and dimensions
How to write copy that your customers will read
00:51

How to write copy that your customers will read

Lucy Cripps discusses how important each word of copy is on your website
3 key questions that you should answer on your homepage
00:36

3 key questions that you should answer on your homepage

Lucy Cripps talks about what you should include on your website's homepage
How copywriting can improve SEO
00:31

How copywriting can improve SEO

Lucy Cripps talks about the importance of keeping your audience interested and how it can affect your website's popularity
Differentiation is key
01:30

Differentiation is key

James Wallman talks about differentiating your business for creating the best customer experience
Creating an experience
01:16

Creating an experience

James Wallman talks about how to create an experience for your customers
Create a story
01:44

Create a story

James Wallman explains the importance of creating a story for your business
The difference between a service and an experience
01:12

The difference between a service and an experience

James Wallman explains the importance of creating a memorable experience to differentiate your business
Why plan b2b sales activities?
01:33

Why plan b2b sales activities?
B2B campaign strategy
01:28

B2B campaign strategy
Creating a prospect list
01:35

Creating a prospect list
What makes a successful b2b campaign?
01:35

What makes a successful b2b campaign?
B2B Sales campaign ideas
01:50

B2B Sales campaign ideas
Passive personal brand
01:23

Passive personal brand
Serving your audience
00:52

Serving your audience
Creating for your audience
01:12

Creating for your audience
You make your brand
01:46

You make your brand
Active personal brand
01:34

Active personal brand
Platforms
00:44

Platforms
Facebook
01:51

Facebook
Twitter
01:14

Twitter
Instagram
00:55

Instagram
LinkedIn
01:29

LinkedIn
Pinterest
01:08

Pinterest
Tiktok
01:42

Tiktok
Content pillars
01:02

Content pillars
Start with your audience
00:58

Start with your audience
Organic search
01:02

Organic search
Quality content
01:02

Quality content
SEO
01:03

SEO
B2C content
01:30

B2C content
Types of content
00:55

Types of content
Bouncing VS. Pogosticking
01:35

Bouncing VS. Pogosticking

Jonny Pawlik from Mantra Media talks about the difference between bouncing and pogosticking in terms of SEO and which to avoid
Weighting Factors for SEO
01:27

Weighting Factors for SEO

Jonny Pawlik from Mantra Media talks about the important weightings for your SEO performance
User Experience (UX)
02:16

User Experience (UX)

Learn about the importance of UX in the world of SEO with Jonny Pawlik from Mantra Media
Website and Creator Reputation
02:10

Website and Creator Reputation

Jonny Pawlik, of Mantra Media, talks about the importance of the website and creator reputation for all content posted to your website
E-commerce Tips - Emotional Connection
01:46

E-commerce Tips - Emotional Connection

Liam JE Gerada, cofounder of Krepling, emphasises how to establish an emotional connection with your customers, through your product and your e-commerce store
E-commerce Tips - Ability to Sell
01:42

E-commerce Tips - Ability to Sell

Liam JE Gerada, cofounder of Krepling, discussing how to sell in the e-commerce world
E-commerce Tips - Website
01:11

E-commerce Tips - Website

Liam JE Gerada, cofounder of Krepling, talks about the importance of a website for building trust in today's e-commerce world
E-commerce Tips - Having a Team
01:15

E-commerce Tips - Having a Team

Liam JE Gerada, cofounder of Krepling, talks about the importance of a team in e-commerce
An Introduction to Intellectual Property
03:20

An Introduction to Intellectual Property

Jakob Bumke, from Greaves Brewster, gives a brief introduction into the types of Intellectual Property.
Common IP Mistakes - Disclosing before Patent
01:52

Common IP Mistakes - Disclosing before Patent

Jakob Bumke, from Greaves Brewster, talks about the issues surrounding marketing and disclosing your ideas or products before applying for patents or trademarks
Common IP Mistakes - Over-trademarking
00:58

Common IP Mistakes - Over-trademarking

Jakob Bumke, from Greaves Brewster, talks about the common mistake that many make: over-trademarking products.
Common IP Mistakes - Ownership
01:47

Common IP Mistakes - Ownership

Jakob Bumke, from Greaves Brewster, talks about being clear with ownership of IP.
The A-G of Goal Setting
03:17

The A-G of Goal Setting

Moe from Moe Choice talks about how to set goals based on the A-G steps

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